{"id":260,"date":"2022-03-14T21:07:10","date_gmt":"2022-03-15T00:07:10","guid":{"rendered":"https:\/\/truefood.net\/home\/"},"modified":"2025-09-24T23:41:31","modified_gmt":"2025-09-25T02:41:31","slug":"home","status":"publish","type":"page","link":"https:\/\/truefood.net\/pt-br\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section el_id=&#8221;banner&#8221; css=&#8221;.vc_custom_1757449556097{background-image: url(https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/banner.jpg?id=181) !important;}&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;body2&#8243;]<\/p>\n<h1>O futuro \u00e9 a comida<br \/>\nde verdade<\/h1>\n<p>Revelando o custo e pre\u00e7o real do que comemos \u2013<br \/>\npara as pessoas e para a natureza[\/vc_column_text]<div class=\"bt justify-content-start wpp\">\n        <button class=\"color-white outline-true \" data-fancybox data-src=\"#modal6\" title=\"Junte-se a n\u00f3s\">Junte-se a n\u00f3s<\/button>\n    <\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;]<h3 class=\"contador \"><span class=\"numero\"><small>USD<\/small><strong data-purecounter-start=\"0\"  data-purecounter-end=\"500\" class=\"purecounter\" data-purecounter-duration=\"3\">0<\/strong><small>BI<\/small><\/span><strong> em custos ocultos da alimenta\u00e7\u00e3o no Brasil, representando cerca de 23% do PIB brasileiro<\/strong><\/h3>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<h3 class=\"contador \"><span class=\"numero\"><strong data-purecounter-start=\"0\"  data-purecounter-end=\"72\" class=\"purecounter\" data-purecounter-duration=\"3\">0<\/strong><small>%<\/small><\/span><strong> das emiss\u00f5es de GEE no Brasil v\u00eam da agricultura e da mudan\u00e7a do uso da terra<\/strong><\/h3>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<h3 class=\"contador \"><span class=\"numero\"><strong data-purecounter-start=\"0\"  data-purecounter-end=\"30\" class=\"purecounter\" data-purecounter-duration=\"3\">0<\/strong><small>%<\/small><\/span><strong> dos alimentos produzidos no Brasil s\u00e3o desperdi\u00e7ados, o suficiente para alimentar 50 milh\u00f5es de pessoas<\/strong><\/h3>[\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1757458825116{background-color: #FFFFFF !important;}&#8221; el_id=&#8221;purpose&#8221;][vc_row][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;body2&#8243;]<\/p>\n<h2>Prop\u00f3sito<\/h2>\n<p>Somos uma iniciativa multissetorial que acelera a transi\u00e7\u00e3o para sistemas alimentares mais saud\u00e1veis, transparentes e regenerativos \u2014 come\u00e7ando pelo Brasil[\/vc_column_text][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;&#8221;]Nosso prop\u00f3sito \u00e9 tornar vis\u00edvel o custo e pre\u00e7o verdadeiro dos alimentos, expondo os impactos ocultos sobre a sa\u00fade, a natureza e as pessoas.<\/p>\n<p>Comer \u00e9 um ato poderoso. Cada alimento que colocamos no prato carrega hist\u00f3rias que v\u00e3o al\u00e9m do r\u00f3tulo: pode impactar a natureza, a sa\u00fade de quem consome e a vida de quem produz. A iniciativa True Food ajuda a revelar o real custo dos alimentos ao mostrar os efeitos ocultos sobre a natureza, o clima e as comunidades rurais. Assim, damos aos consumidores apoio para fazerem escolhas mais justas e saud\u00e1veis, construindo juntos um futuro em que produzir e consumir alimentos n\u00e3o prejudique \u2014 nem a natureza, nem as gera\u00e7\u00f5es atuais ou futuras.<\/p>\n<p><strong>Quando revelamos os custos ocultos da alimenta\u00e7\u00e3o, vemos que os alimentos ecol\u00f3gicos e saud\u00e1veis s\u00e3o os mais acess\u00edveis.<\/strong>[\/vc_column_text]<div class=\"bt justify-content-start wpp\">\n        <button class=\"color-black outline-true \" data-fancybox data-src=\"#modal1\" title=\"Leia Mais\">Leia Mais<\/button>\n    <\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;knowledge&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;395&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Por que o Brasil?<\/h3>\n<p>O Brasil ocupa posi\u00e7\u00e3o dominante na produ\u00e7\u00e3o e com\u00e9rcio agr\u00edcola global, contribuindo significativamente para a seguran\u00e7a alimentar, metas clim\u00e1ticas e desenvolvimento sustent\u00e1vel. Tamb\u00e9m possui imenso potencial de restaurar terras degradadas em sistemas agroflorestais e agricultura regenerativa.<\/p>\n<p>O Brasil em Alimentos[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>#1 Soja<\/h4>\n<p>maior produtor e exportador do mundo, fornecendo 50% do com\u00e9rcio global[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>#1 Carne bovina:<\/h4>\n<p>maior exportador, com 22% da fatia global[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>#1 Frango<\/h4>\n<p>maior exportador mundial, com 32% do mercado[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>#1 A\u00e7\u00facar<\/h4>\n<p>maior exportador mundial, com mais de 35% do mercado[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>#1 Caf\u00e9<\/h4>\n<p>maior produtor e exportador, com 37% da produ\u00e7\u00e3o global[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>#2 Milho<\/h4>\n<p>segundo maior exportador, ap\u00f3s os EUA, com 32% do mercado[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"bt justify-content-start wpp\">\n        <button class=\"color-black outline-true \" data-fancybox data-src=\"#modal2\" title=\"Leia Mais\">Leia Mais<\/button>\n    <\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; el_class=&#8221;reverse-mobile&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Manifesto<\/h3>\n<p>&nbsp;<\/p>\n<p><strong>O sistema alimentar est\u00e1 faminto.<\/strong><br \/>\nEle impulsiona a perda de biodiversidade, agrava as mudan\u00e7as clim\u00e1ticas, aprofunda a desigualdade social e esconde seus verdadeiros custos. Mas n\u00e3o precisa ser assim. A iniciativa True Food imagina um futuro alimentar que nutre tanto as pessoas quanto o planeta. Um sistema onde cada refei\u00e7\u00e3o apoia ecossistemas, fortalece comunidades e reflete o custo e valor reais da comida.<\/p>\n<p><strong>Estamos aqui para expor as verdades ocultas.<\/strong><br \/>\nAcreditamos que a transpar\u00eancia \u00e9 um catalisador da transforma\u00e7\u00e3o. Ao revelar os custos sociais, ambientais e de sa\u00fade embutidos na alimenta\u00e7\u00e3o, capacitamos cidad\u00e3os, empresas e governos a fazer melhores escolhas.<\/p>\n<p><strong>Estamos aqui para mudar h\u00e1bitos. <\/strong>[\/vc_column_text]<div class=\"bt justify-content-start wpp\">\n        <button class=\"color-black outline-true \" data-fancybox data-src=\"#modal3\" title=\"Continue lendo\">Continue lendo<\/button>\n    <\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;248&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Principais impactos<\/h3>\n<p>[\/vc_column_text][vc_row_inner el_class=&#8221;boxes&#8221;][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;249&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 class=\"h5\">Transformar dietas, reduzir desperd\u00edcios<\/h4>\n<p>Diminuir taxas de obesidade e desnutri\u00e7\u00e3o. Melhorar sa\u00fade f\u00edsica e mental[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;250&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 class=\"h5\">Produ\u00e7\u00e3o de alimentos<\/h4>\n<p>Aumentar a produ\u00e7\u00e3o de alimentos sem expans\u00e3o de terras e\/ou desmatamento[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;251&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 class=\"h5\">Restaurar ecossistemas<\/h4>\n<p>Restaurar ecossistemas, reverter a perda de biodiversidade[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;252&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 class=\"h5\">Promover cadeias de suprimento alimentares mais saud\u00e1veis e sustent\u00e1veis<\/h4>\n<p>Melhorar a renda e bem-estar dos agricultores. Redirecionar subs\u00eddios para alimentos nutritivos e minimamente processados.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;253&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4 class=\"h5\">Mitigar mudan\u00e7as clim\u00e1ticas<\/h4>\n<p>Reduzir emiss\u00f5es e aumentar a captura de carbono por meio de uma agricultura ecol\u00f3gica[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1757458838629{background-color: #FFFFFF !important;}&#8221; el_id=&#8221;initiatives&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Iniciativas<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;254&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1757458986164{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h4\" style=\"text-align: center;\">True Cost &amp; Price of Food<\/h3>\n<p style=\"text-align: center;\">True Cost Accounting TCA) \u00e9 uma estrutura hol\u00edstica que mede custos ocultos ao quantificar impactos ambientais, sociais, de sa\u00fade e econ\u00f4micos, oferecendo uma vis\u00e3o completa do verdadeiro custo dos sistemas alimentares.<\/p>\n<p>[\/vc_column_text]<div class=\"bt justify-content-center wpp\">\n        <button class=\"color-black outline-true \" data-fancybox data-src=\"#modal4\" title=\"Continuar lendo\">Continuar lendo<\/button>\n    <\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;396&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1758768081547{margin-bottom: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h4\" style=\"text-align: center;\">Bioeconomy Fair Price Index<\/h3>\n<p style=\"text-align: center;\">O \u00cdndice de Pre\u00e7o Justo da Bioeconomia \u00e9 um esfor\u00e7o cont\u00ednuo para definir qual deveria ser o pre\u00e7o justo ao produtor para ativos da sociobiodiversidade \u2014 podendo incluir frutas nativas, produtos florestais e itens da agricultura regenerativa.<\/p>\n<p>[\/vc_column_text]<div class=\"bt justify-content-center wpp\">\n        <button class=\"color-black outline-true \" data-fancybox data-src=\"#modal5\" title=\"Continuar lendo\">Continuar lendo<\/button>\n    <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;team&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Time<\/h2>\n<p>[\/vc_column_text]<div class=\"team\"><div class=\"row\">\n                    <div class=\"col-12\"><h3 class=\"h4\">Conselho Executivo<\/h3><\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-14-at-18.17.04-1.jpeg\" width=\"100\" height=\"100\" alt=\"Andr\u00e9 Degenszajn\"><div class=\"info\">\n                            <h4 class=\"h5\">Andr\u00e9 Degenszajn<\/h4><p>Diretor, Instituto Ibirapitanga<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio11\">Mini bio<\/button><a href=\"https:\/\/www.linkedin.com\/in\/andre-degenszajn-a8a679136\/\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio11\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Andr\u00e9 Degenszajn<\/h4><p>Diretor, Instituto Ibirapitanga<\/p><p>Diretor Executivo do Instituto Ibirapitanga. Foi Secret\u00e1rio-Geral do GIFE (Grupo de Institutos, Funda\u00e7\u00f5es e Empresas) entre 2013 e 2017. Andr\u00e9 \u00e9 membro fundador do conselho da Conectas Direitos Humanos. Tamb\u00e9m \u00e9 conselheiro do Instituto Floresta Viva e membro do Comit\u00ea Diretor da Global Alliance for the Future of Food.<\/p>\n\n                            <\/div>\n                        <\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-14-at-18.17.04-2.jpeg\" width=\"100\" height=\"100\" alt=\"Andressa de Mello\"><div class=\"info\">\n                            <h4 class=\"h5\">Andressa de Mello<\/h4><p>Cofundadora, True Food<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio12\">Mini bio<\/button><a href=\"https:\/\/www.linkedin.com\/in\/andressademello\/\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio12\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Andressa de Mello<\/h4><p>Cofundadora, True Food<\/p><p>Estrategista ambiental e empreendedora social brasileira, fundadora da Sust\u2019nReal, com mais de 25 anos de experi\u00eancia no avan\u00e7o da sustentabilidade em sistemas agroalimentares e na assessoria a empresas de todos os portes. Cofundadora da True Food.<\/p>\n\n                            <\/div>\n                        <\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-14-at-18.17.04-3.jpeg\" width=\"100\" height=\"100\" alt=\"Estevan Sartoreli \"><div class=\"info\">\n                            <h4 class=\"h5\">Estevan Sartoreli <\/h4><p>Cofundador, True Food<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio13\">Mini bio<\/button><a href=\"https:\/\/www.linkedin.com\/in\/estevansartoreli\/\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio13\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Estevan Sartoreli <\/h4><p>Cofundador, True Food<\/p><p>Empreendedor brasileiro de impacto social e cofundador da Dengo Chocolates, reconhecido por integrar agricultura sustent\u00e1vel e inova\u00e7\u00e3o em neg\u00f3cios, promovendo ao mesmo tempo a justa remunera\u00e7\u00e3o de agricultores e a conserva\u00e7\u00e3o das florestas. Cofundador da True Food.<\/p>\n\n                            <\/div>\n                        <\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-14-at-18.17.04-4.jpeg\" width=\"100\" height=\"100\" alt=\"Claire van den Broek \"><div class=\"info\">\n                            <h4 class=\"h5\">Claire van den Broek <\/h4><p>Diretora, True Price<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio14\">Mini bio<\/button><a href=\"https:\/\/nl.linkedin.com\/in\/claire-van-den-broek-20a19813\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio14\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Claire van den Broek <\/h4><p>Diretora, True Price<\/p><p>Diretora Executiva da True Price, organiza\u00e7\u00e3o pioneira que promove a integra\u00e7\u00e3o de custos ambientais e sociais no pre\u00e7o dos produtos para possibilitar uma economia justa e sustent\u00e1vel. Com forte experi\u00eancia em iniciativas multissetoriais de sustentabilidade e modelos orientados a impacto, lidera a estrat\u00e9gia e o engajamento da equipe para tornar produtos sustent\u00e1veis e saud\u00e1veis mais acess\u00edveis.<\/p>\n\n                            <\/div>\n                        <\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-14-at-18.17.04.jpeg\" width=\"100\" height=\"100\" alt=\"Felipe Villela\"><div class=\"info\">\n                            <h4 class=\"h5\">Felipe Villela<\/h4><p>Diretor, The Earthshot Prize Brazil<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio15\">Mini bio<\/button><a href=\"https:\/\/www.linkedin.com\/in\/felipebvillela\/\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio15\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Felipe Villela<\/h4><p>Diretor, The Earthshot Prize Brazil<\/p><p>Diretor do Brasil no The Earthshot Prize. Empreendedor de impacto ambiental, membro de conselhos, assessor do PNUMA e da FAO, Forbes Under 30, palestrante TEDx, MIT Solver, Rockefeller Big Bets Fellow e LinkedIn Top Voice. Tem mais de 15 anos de experi\u00eancia em sustentabilidade, agroneg\u00f3cio, sistemas alimentares e finan\u00e7as da natureza. Foi Assessor Estrat\u00e9gico da C\u00fapula de Sistemas Alimentares da ONU (UNFSS). Embaixador Global da Food &amp; Land Use Coalition (FOLU) e da Thought for Food (TFF).<\/p>\n\n                            <\/div>\n                        <\/div><\/div><div class=\"row\">\n                    <div class=\"col-12\"><h3 class=\"h4\">Equipe<\/h3><\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/Maurits.jpg\" width=\"100\" height=\"100\" alt=\"Maurits Appeldoorn\"><div class=\"info\">\n                            <h4 class=\"h5\">Maurits Appeldoorn<\/h4><p>Lider de Projeto<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio21\">Mini bio<\/button><a href=\"https:\/\/www.linkedin.com\/in\/maurits-appeldoorn-6a335b100\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio21\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Maurits Appeldoorn<\/h4><p>Lider de Projeto<\/p><p>Na True Price, Maurits contribui para o avan\u00e7o da metodologia e da ado\u00e7\u00e3o do true pricing, a fim de tornar os sistemas alimentares sustent\u00e1veis mais acess\u00edveis e justos. Com forma\u00e7\u00e3o em Rela\u00e7\u00f5es Internacionais e Filosofia Pol\u00edtica (MSc), al\u00e9m de experi\u00eancia pr\u00e9via em consultoria de subs\u00eddios e no ING Bank, Maurits combina perspectivas financeiras, pol\u00edticas e \u00e9ticas para revelar os custos sociais e ambientais ocultos dos produtos, destacando como o true pricing pode empoderar agricultores, melhorar retornos e impulsionar mudan\u00e7as sist\u00eamicas na ind\u00fastria de alimentos.<\/p>\n\n                            <\/div>\n                        <\/div><div class=\"col-12 col-md-6 col-lg-4 col-member\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/Paula.jpg\" width=\"100\" height=\"100\" alt=\"Paula Bibar\"><div class=\"info\">\n                            <h4 class=\"h5\">Paula Bibar<\/h4><p>L\u00edder de Projeto<\/p><div class=\"bts\"><button  data-fancybox data-src=\"#minibio22\">Mini bio<\/button><a href=\"https:\/\/www.linkedin.com\/in\/mariapaulabibar\/\" title=\"Linkedin\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/div>\n                        <\/div>\n                    <\/div><div id=\"minibio22\"  style=\"display:none;\"  class=\"single-modal\">\n                            <div class=\"wpb_text_column\">\n                            <h4 class=\"h5\">Paula Bibar<\/h4><p>L\u00edder de Projeto<\/p><p>Consultora de Rastreabilidade e Monitoramento na National Wildlife Federation (WWF), atua na constru\u00e7\u00e3o de cadeias de suprimentos agr\u00edcolas mais transparentes e sustent\u00e1veis. Com ampla experi\u00eancia em sustentabilidade corporativa, incluindo cargos de lideran\u00e7a na JBS e na gest\u00e3o de opera\u00e7\u00f5es ambientais, traz expertise em rastreabilidade, clima e economia circular para enfrentar desafios cr\u00edticos como o desmatamento e o impacto socioambiental.<\/p>\n\n                            <\/div>\n                        <\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;biomes&#8221; css=&#8221;.vc_custom_1757461628181{background-color: #FFFFFF !important;}&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Biomas<\/h2>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;342&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h4\">Mata Atl\u00e2ntica<\/h3>\n<p>Um dos biomas mais biodiversos do planeta, abriga mais de 20.000 esp\u00e9cies de plantas e centenas de animais end\u00eamicos. Antes cobrindo grande parte do litoral brasileiro, hoje restam menos de 12% de sua extens\u00e3o original. Apesar disso, continua sendo uma regi\u00e3o vital para os sistemas agroalimentares, especialmente por meio da agricultura familiar e da agroecologia, que prosperam em suas paisagens fragmentadas. A Mata Atl\u00e2ntica tamb\u00e9m \u00e9 um hotspot de inova\u00e7\u00e3o em bioeconomia, oferecendo oportunidades em produtos florestais sustent\u00e1veis, frutas nativas e agricultura regenerativa. Fortalecer os sistemas alimentares aqui significa alinhar a conserva\u00e7\u00e3o florestal com o desenvolvimento rural inclusivo.<\/p>\n<h4 class=\"h5\">Principais culturas:<\/h4>\n<ul>\n<li>Cacau no sul da Bahia<\/li>\n<li>Caf\u00e9 em Minas Gerais e Esp\u00edrito Santo<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;reverse-mobile&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h4\">Amaz\u00f4nia<\/h3>\n<p>Esse bioma se estende por nove pa\u00edses e abriga a maior floresta tropical do mundo. No Brasil, cobre quase metade do territ\u00f3rio nacional e \u00e9 fundamental para a estabilidade clim\u00e1tica e os ciclos hidrol\u00f3gicos. A regi\u00e3o \u00e9 rica em conhecimentos tradicionais e possui imenso potencial para uma bioeconomia de base florestal, incluindo produtos florestais n\u00e3o madeireiros, pesca sustent\u00e1vel e cultivos nativos. Apoiar sistemas agroalimentares que respeitem comunidades ind\u00edgenas e locais, reforcem a soberania alimentar e evitem o desmatamento \u00e9 essencial para preservar a resili\u00eancia do bioma e garantir que o desenvolvimento esteja alinhado \u00e0s metas clim\u00e1ticas e de biodiversidade.<\/p>\n<h4 class=\"h5\">Principais culturas:<\/h4>\n<ul>\n<li>Soja em Mato Grosso<\/li>\n<\/ul>\n<h4 class=\"h5\">Outros<\/h4>\n<ul>\n<li>Pecu\u00e1ria em Mato Grosso e Par\u00e1<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;341&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;340&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"h4\">Cerrado<\/h3>\n<p>A savana tropical mais biodiversa do mundo, cobrindo mais de 20% do territ\u00f3rio brasileiro. Desempenha um papel cr\u00edtico ao conectar m\u00faltiplos biomas e alimentar alguns dos principais sistemas fluviais da Am\u00e9rica do Sul. A regi\u00e3o \u00e9 uma pot\u00eancia dos sistemas agroalimentares, respons\u00e1vel por grande parte da soja, da carne bovina e dos gr\u00e3os do Brasil \u2014 mas muitas vezes \u00e0 custa da vegeta\u00e7\u00e3o nativa e das comunidades tradicionais. Ao mesmo tempo, o Cerrado guarda um potencial inexplorado para uma bioeconomia baseada na resili\u00eancia, incluindo frutas nativas como pequi e baru, plantas medicinais e sistemas pecu\u00e1rios de baixo carbono. Equilibrar a agricultura em larga escala com a conserva\u00e7\u00e3o da sociobiodiversidade \u00e9 essencial para o futuro do Cerrado \u2014 e do planeta.<\/p>\n<h4 class=\"h5\">Principais culturas:<\/h4>\n<ul>\n<li>Soja em Mato Grosso e Goi\u00e1s<\/li>\n<li>Milho em Mato Grosso do Sul<\/li>\n<\/ul>\n<h4 class=\"h5\">Outros<\/h4>\n<ul>\n<li>Pecu\u00e1ria em Goi\u00e1s<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=&#8221;partners&#8221;][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Parceiros<\/h2>\n<p>[\/vc_column_text]<div class=\"owl-carousel owl-partners\"><div class=\"img\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/wei-1.png\" alt=\"\" width=\"auto\" height=\"60\"><\/div><div class=\"img\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/true-price-1.png\" alt=\"\" width=\"auto\" height=\"60\"><\/div><div class=\"img\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/nfp-3.png\" alt=\"\" width=\"auto\" height=\"60\"><\/div><div class=\"img\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/ics-1.png\" alt=\"\" width=\"auto\" height=\"60\"><\/div><div class=\"img\"><img decoding=\"async\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/ibirapitanga-1.png\" alt=\"\" width=\"auto\" height=\"60\"><\/div><\/div><div class=\"modal_information\"><div id=\"modal1\"  style=\"display:none;\"  class=\"single-modal\">\n            <div class=\"wpb_text_column\">\n            <h3>Desafios<\/h3>\n<p>O pre\u00e7o que vemos nas prateleiras n\u00e3o conta toda a hist\u00f3ria. Alimentos produzidos em sistemas insustent\u00e1veis parecem baratos, mas escondem enormes custos: desmatamento, emiss\u00f5es que agravam a crise clim\u00e1tica, doen\u00e7as ligadas \u00e0 m\u00e1 alimenta\u00e7\u00e3o e desigualdade no campo. Esses custos ocultos recaem sobre todos\u00a0 \u2014 na forma de perda de sa\u00fade, obesidade, destrui\u00e7\u00e3o ambiental e aumento de gastos p\u00fablicos. Nosso desafio \u00e9 revelar essa verdade: quando olhamos para o custo real, percebemos que alimentos saud\u00e1veis e sustent\u00e1veis s\u00e3o o melhor investimento para todos.<\/p>\n<p>Segundo o relat\u00f3rio da FAO <em>The State of Food and Agriculture 2023 (SOFA)<\/em>, os custos ocultos globais do sistema alimentar totalizam US$ 12,7 trilh\u00f5es por ano, e o Brasil \u00e9 um dos pa\u00edses com maiores custos ocultos, principalmente associados a:<\/p>\n<ul>\n<li>Impactos na sa\u00fade, devido ao consumo de dietas n\u00e3o saud\u00e1veis, como alimentos ultraprocessados.<\/li>\n<li>Impactos ambientais, como emiss\u00f5es de gases de efeito estufa, perda de biodiversidade e polui\u00e7\u00e3o da \u00e1gua e do solo.<\/li>\n<li>Impactos sociais, como trabalho informal e condi\u00e7\u00f5es prec\u00e1rias na produ\u00e7\u00e3o de alimentos.<\/li>\n<\/ul>\n\n            <\/div>\n        <\/div><div id=\"modal2\"  style=\"display:none;\"  class=\"single-modal\">\n            <div class=\"wpb_text_column\">\n            <h3 class=\"h4\">Potencial de Restaurar Terras Degradadas<\/h3>\n<ul>\n<li><strong>100 a 120 milh\u00f5es de hectares de pastagens degradadas<\/strong> adequadas para restaura\u00e7\u00e3o em sistemas agroflorestais ou ecossistemas nativos.<\/li>\n<li>O Brasil se comprometeu a <strong>restaurar 12 milh\u00f5es de hectares at\u00e9 2030 e 24 milh\u00f5es at\u00e9 2040<\/strong>.<\/li>\n<\/ul>\n<h3 class=\"h4 mt-4\">N\u00fameros Gerais<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-213 size-full\" src=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/numbers.jpg\" alt=\"\" width=\"350\" height=\"auto\" srcset=\"https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/numbers.jpg 514w, https:\/\/truefood.net\/wp-content\/uploads\/2025\/09\/numbers-297x300.jpg 297w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n\n            <\/div>\n        <\/div><div id=\"modal3\"  style=\"display:none;\"  class=\"single-modal\">\n            <div class=\"wpb_text_column\">\n            <p><strong>Estamos aqui para construir pontes.<\/strong><br \/>\nConectamos ci\u00eancia e conhecimento tradicional, norte e sul, inova\u00e7\u00e3o e heran\u00e7a. Estimulamos colabora\u00e7\u00f5es improv\u00e1veis que desbloqueiam intelig\u00eancia coletiva e responsabilidade compartilhada.<\/p>\n<p><strong>Estamos aqui pela regenera\u00e7\u00e3o.<\/strong><br \/>\nTrue Food \u00e9 mais do que sustent\u00e1vel. \u00c9 regenerativo \u2014 restaurando solos, bacias hidrogr\u00e1ficas, florestas e rela\u00e7\u00f5es. Cria valor em sistemas, n\u00e3o desperd\u00edcio em cadeias.<\/p>\n<p><strong>Este \u00e9 o nosso chamado.<\/strong><br \/>\nAos consumidores: exijam mais!<br \/>\n\u00c0s marcas: redesenhem do campo \u00e0 prateleira.<br \/>\nAos formuladores de pol\u00edticas p\u00fablicas: gerem est\u00edmulos para a transi\u00e7\u00e3o, justi\u00e7a e resili\u00eancia.<br \/>\nAos financiadores: invistam onde a vida renasce.<\/p>\n<h4>True Food. O futuro da comida de verdade.<\/h4>\n\n            <\/div>\n        <\/div><div id=\"modal4\"  style=\"display:none;\"  class=\"single-modal\">\n            <div class=\"wpb_text_column\">\n            <p>O True Pricing, um mecanismo complementar, integra esses custos ocultos aos pre\u00e7os de mercado, criando incentivos econ\u00f4micos para a produ\u00e7\u00e3o e o consumo sustent\u00e1veis. Juntos, TCA e True Pricing promovem transpar\u00eancia, equidade e sustentabilidade nos sistemas agroalimentares.<\/p>\n<p>Esta iniciativa busca transformar o sistema alimentar brasileiro em um sistema transparente, sustent\u00e1vel e justo, garantindo que o pre\u00e7o que pagamos reflita o verdadeiro custo e pre\u00e7o de nossos alimentos.<\/p>\n\n            <\/div>\n        <\/div><div id=\"modal5\"  style=\"display:none;\"  class=\"single-modal\">\n            <div class=\"wpb_text_column\">\n            <p>O objetivo principal \u00e9 fortalecer cadeias de valor que recompensem o conhecimento tradicional, a conserva\u00e7\u00e3o da biodiversidade e os meios de vida rurais equitativos, garantindo que comunidades e produtores sejam remunerados de forma justa por suas contribui\u00e7\u00f5es a uma bioeconomia sustent\u00e1vel. O \u00edndice \u00e9 disponibilizado em periodicidade anual\/semestral.<\/p>\n<p>As florestas s\u00e3o mais do que sumidouros de carbono \u2013 s\u00e3o sistemas vivos de cultura, economia e biodiversidade. Na Amaz\u00f4nia, milh\u00f5es de pessoas dependem de produtos florestais como a\u00e7a\u00ed, castanha-do-brasil, \u00f3leos e plantas medicinais. No entanto, esses ativos s\u00e3o frequentemente subvalorizados no mercado. A True Food Initiative defende uma nova abordagem de valor \u2013 uma que reconhe\u00e7a o verdadeiro valor dos bens florestais amaz\u00f4nicos, integrando suas contribui\u00e7\u00f5es ambientais, sociais e culturais. Por meio do \u00cdndice de Pre\u00e7o Justo da Bioeconomia, buscamos definir e promover pre\u00e7os justos aos produtores, recompensando os guardi\u00f5es da floresta e tornando as florestas em p\u00e9 economicamente vi\u00e1veis.<\/p>\n\n            <\/div>\n        <\/div><div id=\"modal6\"  style=\"display:none;\"  class=\"single-modal\">\n            <div class=\"wpb_text_column\">\n            <script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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